Good internal reporting of Web data should document successes, illuminate failures, and serve as a key component in evaluating overall strategy. Yet for many healthcare Web marketers, the challenge of producing quality reports has proven to be extremely elusive and frustrating. In my experience, most organizations do not go much further than tracking basic Web analytics metrics like page [...]

We've done a great deal of work with our clients building content strategies that span multiple platforms (eg. web, mobile, print, email, social, etc.) and we are seeing remarkable ROI's in patient affinity. For one client, we have grown their email address database ten-fold in 6 months, instituted an on-demand, preference-based newsletter, and are driving new patients to the health system. I'm curious what other organizations are doing to drive ... [read more]

Now, I know mom always said it wasn’t right to brag on yourself, but go ahead and do it just this time. You deserve it. After all, we all know how hard you work and without many resources. So nominate your hospital or healthcare system for a Best in Class award. The nomination process just opened (and will [...]

Yesterday, while eating a leisurely breakfast in San Diego before our Webmaster Workshop, with some fun and a little amazement, I watched  crowds of people head toward the last day of the 2010 Comic-Con. Many of them – young, old and every age in between — were in ”extreme costumes” that were hard to believe. Who knew so many people actually dressed-up like [...]

We are pleased to release the conference brochure for the 14th Annual Healthcare Internet Conference, which will be held at Caesars Palace in Las Vegas beginning November 15-17, 2010.  It took a ton of work to get the program in place, but it was also a lot of fun. Download a copy of it from our Web site. [...]

As hard as it is to believe, 14 years ago today — on July 14, 1996 — Greystone.Net was “born” as a new company dedicated to and focused upon helping healthcare organizations and hospitals understand this new-fangled thing that Al Gore had invented — called the Internet. There were more than a few people in the [...]

It’s been a couple of weeks since Greystone’s first Webmaster Workshop for 2010.  We really had a good time getting to know all of those that attended. As always, it was a great opportunity to get to know many people that are responsible for the online presence of their hospital and health care organizations.  We [...]

I do, and so do 63.2 million others. The popularity of smart phones has soared during the last decade, especially within the past three years, thanks to Apple’s iPhone, which was only just introduced in 2007. So amazing to me because I remember a time when cell phones didn’t exist. It was a time when [...]

As I deliberated on a topic for this week’s blog, I ended up changing my course. I had originally planned to discuss the recent social media privacy issues that have been in the main stream media, and then ran across the article, Social Media Boosts Organ Donors. We all have seen several examples of organizational [...]

“I don’t really pay attention to our top search terms,” says one of my customers, a marketing analyst at a prestigious academic medical center. “They are mostly just a variation of our hospital’s name.” For a lot of analysts at hospitals and health systems, especially those cursed with having an easily misspelled name, I can [...]

Every year, Greystone’s Webmaster Workshops are a great opportunity for us to get together and spend a few days focused on best practices and state of the Web in hospitals and health systems. Different than the annual Healthcare Internet Conference, the two-day Webmaster Workshops are a seminar format, designed for attendees to really have an [...]

Lately I’ve been thinking quite a lot about transparency in the online world. Transparency is, after all, one of the basic tenets of social media. You must be transparent to remain credible when it comes to social media. That’s been taught to all of us as we’ve jumped into the social media world. When social [...]

Health content is essential to the success of a hospital’s Web site. If a patient or user is searching for information on a particular diagnosis or treatment but are unable to find relevant information on your Web site, they will not only visit another site, but their experience may also leave a lasting negative impression [...]